The best selling music video in 1997 in Japan was SMAP 010 TEN by SMAP.
| Rank | Artist | Video | Released |
| 1 | SMAP | SMAP 010 TEN | 1996 |
| 2 | NAMIE AMURO (安室 奈美恵) | FIRST ANNIVERSARY | 1996 |
| 3 | V6 | FILM V6 | 1997 |
| 4 | MR. CHILDREN | ALIVE | 1997 |
| 5 | GLAY | 無限のDEJA VU | 1997 |
| 6 | GLOBE | PREVIEW | 1997 |
| 7 | MR. CHILDREN | REGRESS OR PROGRESS '96～'97 TOUR FINAL IN TOKYO DOME | 1997 |
| 8 | LUNA SEA | REW | 1997 |
| 9 | COMING CENTURY | SKY | 1997 |
| 10 | MR. CHILDREN | REGRESS OR PROGRESS '96～'97 DOCUMENT | 1997 |
Source: Oricon